Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

(Part of the HBR's 10 Must Reads Series)

by Harvard Business School Press, Harvard Business Review, Theodore Levitt, et al.

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Book Overview

Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton...

Format:Paperback

Language:English

ISBN:1422189880

ISBN13:9781422189887

Release Date:April 2013

Publisher:Harvard Business Review Press

Length:224 Pages

Weight:0.58 lbs.

Dimensions:0.8" x 5.4" x 8.1"

Related Subjects

Business Business & Investing Decision Making Economics Sports & Outdoors Sports & Recreation

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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

(Part of the HBR's 10 Must Reads Series)

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