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Business & Investing Books > Marketing & Sales Books
Paperback Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) Book
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ISBN: 1422189880

ISBN13: 9781422189887

Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)

(Part of the HBR's 10 Must Reads Series)

by , , , et al.
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Format: Paperback

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Book Overview

Stop pushing products-and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed... This description may be from another edition of this product.

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Business Business & Investing Decision Making Economics Sports & Outdoors Sports & Recreation

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