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Paperback Hard Choices, Easy Answers: Values, Information, and American Public Opinion Book

ISBN: 069109635X

ISBN13: 9780691096353

Hard Choices, Easy Answers: Values, Information, and American Public Opinion

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Book Overview

Those who seek to accurately gauge public opinion must first ask themselves: Why are certain opinions highly volatile while others are relatively fixed? Why are some surveys affected by question wording or communicative medium (e.g., telephone) while others seem immune? In Hard Choices, Easy Answers , R. Michael Alvarez and John Brehm develop a new theory of response variability that, by reconciling the strengths and weaknesses of the standard approaches,...

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