When the German-language edition of this book was published in 1984, Thomas Sebeok, reviewing it in the Times Literary Supplement, called it "a bravura solo performance by a young German academic who has reduced into the compass of a one-volume manual a vast mass of information about contemporary semiotics. He is obviously abreast of most developments and well organized, has no evident partisan axes to grind, and writes with economy, percision, and...
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