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Paperback Handbook on Marketing Transnational Tourism Themes and Routes Book
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ISBN: 9284419158

ISBN13: 9789284419159

Handbook on Marketing Transnational Tourism Themes and Routes

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This ETC and UNWTO Handbook on Marketing Transnational Tourism Themes and Routes aims at acquiring a deeper understanding of the transnational tourism themes and routes that are already proposed to travellers. Through illustrative case studies it furthermore provides practical guidance - especially for NTAa and NTOs - on the the creation and implementation of tourism routes, on marketing thematic tourism, including its development, management and...

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Format: Paperback

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