Big data is a well-trafficked subject in recent IT discourse and does not lack for current research. In fact, there is such a surfeit of material related to big data--and so much of it of questionably reliability, thanks to the high-gloss efforts of savvy tech-marketing gurus--that it can, at times, be difficult for a serious academician to navigate. The Handbook of Research on Trends and Future Directions in Big Data and Web Intelligence cuts through...