Handbook of Media Management and Economics

by Sylvia M. Chan-Olmsted, Michael O. Wirth, Alan B. Albarran

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Book Overview

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

Format:Hardcover

Language:English

ISBN:1138729299

ISBN13:9781138729292

Release Date:April 2018

Publisher:Routledge

Length:496 Pages

Weight:2.37 lbs.

Dimensions:1.1" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Handbook of Media Management and Economics

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