Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give & Get Double
Earn 2x Points Sitewide
Hardcover Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 1412980186

ISBN13: 9781412980180

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

by
No Customer Reviews

The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes researchers to locate...

Recommended

Format: Hardcover

Temporarily Unavailable

2 people are interested in this title.

We receive fewer than 1 copy every 6 months.

Add to Wish List

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured