Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research.

Key Features

More than 150 scales are included in the Handbook. Many scales were originally published in marketing and consumer journals, and including them in one volume helps reduce the time it takes...

Format:Hardcover

Language:English

ISBN:1412980186

ISBN13:9781412980180

Release Date:December 2010

Publisher:Sage Publications, Inc

Length:624 Pages

Weight:3.65 lbs.

Dimensions:1.4" x 8.6" x 11.0"

Related Subjects

Business Business & Investing Economics

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

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