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Paperback Handbook of Marketing Research Methodologies for Hospitality and Tourism Book
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ISBN: 0789034263

ISBN13: 9780789034267

Handbook of Marketing Research Methodologies for Hospitality and Tourism

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Format: Paperback

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Book Overview

Discover the bridge between theory and applied research in the hospitality industry

The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies...

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Business Business & Investing Economics Travel

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