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Business & Investing Books > Marketing & Sales Books
Hardcover Handbook of Crm Book
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ISBN: 0750664371

ISBN13: 9780750664370

Handbook of Crm

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Based on recent knowledge, it is...

Recommended

Format: Hardcover

Condition: Very Good

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