Handbook of Business Communication: Linguistic Approaches
(Book #13 in the Handbooks of Applied Linguistics [HAL] Series)
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Book Overview
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural...
Format:Paperback
Language:English
ISBN:150151900X
ISBN13:9781501519000
Release Date:July 2019
Publisher:de Gruyter Mouton
Length:700 Pages
Weight:2.46 lbs.
Dimensions:1.4" x 6.7" x 9.6"
Grade Range:Postsecondary
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