Guts: Advertising from the Inside Out
Slight shelf wear. Pages are clean and binding is tight. This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0814477216
ISBN13:9780814477212
Release Date:January 1989
Publisher:AMACOM/American Management Association
Length:320 Pages
Weight:1.45 lbs.
Dimensions:1.0" x 7.0" x 9.9"
Customer Reviews
2 ratings
Worth the price alone
Published by Thriftbooks.com User , 17 years ago
John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."
The goods on
Published by Thriftbooks.com User , 22 years ago
Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.
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