Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget

by Bill Marvin

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Addressing the management topic of marketing, this text suggests ways to increase restaurant sales and start an existing customer base to build customer loyalty and increase the frequency of their visits. It shows the reader how to educate guests on what they like about you; implement frequent diner and other business-enhancing programmes; and get everyone in town to talk about your restaurant - and say what you want them to say.

Format:Hardcover

Language:English

ISBN:047115394X

ISBN13:9780471153948

Release Date:May 1997

Publisher:John Wiley & Sons

Length:218 Pages

Weight:1.00 lbs.

Dimensions:0.9" x 6.0" x 9.3"

Related Subjects

Budget Travel Business Business & Finance Business & Investing Economics Food, Lodging & Transportation Hospitality, Travel & Tourism Industries & Professions Information Management Marketing

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Guest-Based Marketing: How to Increase Restaurant Sales Without Breaking Your Budget

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