Guerilla and Viral Marketing versus Classical Marketing
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Attracting the consumer's attention has become one of the most precious things and it becomes harder and harder for any company and branche to reach the consumer with its sales messages. Consumers are more informed than ever and know about the tricky tools of creatives in advertising agencies and started to avoid the attention of classical ads around them. Enforcing consumers attention is nowadays done by louder, more aggressive and eye catching advertising...
Format:Paperback
Language:English
ISBN:3639883918
ISBN13:9783639883916
Release Date:July 2016
Publisher:AV Akademikerverlag
Length:100 Pages
Weight:0.35 lbs.
Dimensions:0.2" x 6.0" x 9.0"
Customer Reviews
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