Growing Your Business in Emerging Markets: Promise and Perils
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Book Overview
The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provide insights, knowledge, special tools, and the experience that will show executives how to take hold of...
Format:Hardcover
Language:English
ISBN:1567203396
ISBN13:9781567203394
Release Date:August 2000
Publisher:Praeger
Length:272 Pages
Weight:1.40 lbs.
Dimensions:1.0" x 6.4" x 9.5"
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