Growing Business Innovation: Creating, Marketing and Monetising IP

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Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets. In commercial terms, the end product of innovation is intellectual property (IP)...

Format:Paperback

Language:English

ISBN:1787198936

ISBN13:9781787198937

Release Date:May 2018

Publisher:Legend Business

Length:250 Pages

Weight:1.15 lbs.

Dimensions:0.6" x 7.4" x 9.6"

Related Subjects

Business Business & Investing Economics

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Growing Business Innovation: Creating, Marketing and Monetising IP

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