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Paperback Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America Book

ISBN: 0199394601

ISBN13: 9780199394609

Groundbreakers: How Obama's 2.2 Million Volunteers Transformed Campaigning in America

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Format: Paperback

Condition: Very Good

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Book Overview

Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated,...

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