The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isna't Telling You about Their Green Products
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Book Overview
Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are...
Format:Hardcover
Language:English
ISBN:1628737263
ISBN13:9781628737264
Release Date:August 2014
Publisher:Skyhorse Publishing
Length:280 Pages
Weight:1.10 lbs.
Dimensions:1.2" x 6.2" x 9.0"
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