Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

by Herman Holtz

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Book Overview

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology...

Format:Hardcover

Language:English

ISBN:0471632244

ISBN13:9780471632245

Release Date:September 1988

Publisher:Wiley

Length:238 Pages

Weight:0.20 lbs.

Dimensions:0.9" x 6.4" x 9.6"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education & Reference Marketing & Sales Textbooks

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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results

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