Great Clients: Why Their Advertising Is Better Than Yours
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It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency--they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After spending many years in the Creative Department...
Format:Paperback
Language:English
ISBN:1773271113
ISBN13:9781773271118
Release Date:April 2020
Publisher:Figure 1 Publishing
Length:160 Pages
Weight:1.20 lbs.
Dimensions:0.6" x 5.4" x 7.6"
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