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Paperback Great Clients: Why Their Advertising Is Better Than Yours Book
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ISBN: 1773271113

ISBN13: 9781773271118

Great Clients: Why Their Advertising Is Better Than Yours

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It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency--they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After spending many years in the Creative Department...

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Format: Paperback

Condition: Very Good

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