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Paperback Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns of All Time... and How to Avoid Your Own Book
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ISBN: 1780592299

ISBN13: 9781780592299

Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns of All Time... and How to Avoid Your Own

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing...

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Format: Paperback

Condition: Very Good

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