Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns of All Time... and How to Avoid Your Own

by Rob Gray

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What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing...

Format:Paperback

Language:English

ISBN:1780592299

ISBN13:9781780592299

Release Date:April 2014

Publisher:Crimson Publishing

Length:232 Pages

Weight:0.70 lbs.

Dimensions:0.7" x 5.6" x 8.5"

Related Subjects

Business Business & Investing Economics

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Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns of All Time... and How to Avoid Your Own

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