Graphic Workshop, Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design

by Lisa L. Cyr

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Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they...

Format:Hardcover

Language:English

ISBN:1592532195

ISBN13:9781592532193

Release Date:April 2006

Publisher:Rockport Publishers

Length:192 Pages

Weight:2.45 lbs.

Dimensions:0.8" x 9.2" x 11.2"

Related Subjects

Arts, Music & Photography Decorative Arts & Design Design

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Graphic Workshop, Innovative Promotions That Work: A Quick Guide to the Essentials of Effective Design

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