Good Works!: Marketing and Corporate Initiatives That Build a Better World...and the Bottom Line
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Book Overview
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate...
Format:Hardcover
Language:English
ISBN:1118206681
ISBN13:9781118206683
Release Date:June 2012
Publisher:Wiley
Length:288 Pages
Weight:1.10 lbs.
Dimensions:1.0" x 6.4" x 9.1"
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