The Challenge But what about...
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
'We must reject the idea - well-intentioned, but dead wrong - that the primary path to greatness in the social sectors is to become "more like a business".'
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how longterm sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with...