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Hardcover Good Products, Bad Products: Essential Elements to Achieving Superior Quality Book

ISBN: 0071782400

ISBN13: 9780071782401

Good Products, Bad Products: Essential Elements to Achieving Superior Quality

What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world's cell phone market in 2011 but take in 50% of the profits? The answer is quality.

In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product's success...

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Format: Hardcover

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