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Hardcover Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers Book
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ISBN: 1394281757

ISBN13: 9781394281756

Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers

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How brands can evolve to win with conscious consumers

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household...

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Format: Hardcover

$22.26
Save $5.74!
List Price $28.00
Releases Feb 11, 2025
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