Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers

by Afdhel Aziz and Bobby Jones

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How brands can evolve to win with conscious consumers

The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household...

Format:Hardcover

Language:English

ISBN:1394281757

ISBN13:9781394281756

Release Date:February 2025

Publisher:Wiley

Length:288 Pages

Related Subjects

Business Business & Investing Economics

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Good Is the New Cool Guide to Meaningful Marketing: How Brands Can Win with Conscious Consumers

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