Good Business (Export): Making Money by Making the World Better
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If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sports shoes from the company that only promotes its brand? Or shoes from the company that also uses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will be...
Format:Hardcover
Language:English
ISBN:1587991551
ISBN13:9781587991554
Release Date:May 2002
Publisher:Texere Publishing
Length:255 Pages
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