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Paperback Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups Book

ISBN: 1484265181

ISBN13: 9781484265185

Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups

Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business...

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