Golden Circle Secrets: How to Achieve Consistent Sales Success Through Customer Values & Expectations
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Book Overview
A father and son sales team reveal the secrets of sales success
In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization. Sales increase when management and its sales force are on the same page. The "golden circle" is based on a customer-oriented business system specifically designed to help companies attract and satisfy customers and energize employees, while maintaining a consistently healthy level of profits.
In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how sales and management are inseparable components of sales success that must work in tandem to produce consistent results for an organization. Sales increase when management and its sales force are on the same page. The "golden circle" is based on a customer-oriented business system specifically designed to help companies attract and satisfy customers and energize employees, while maintaining a consistently healthy level of profits.
Format:Hardcover
Language:English
ISBN:0471718572
ISBN13:9780471718574
Release Date:April 2005
Publisher:Wiley
Length:192 Pages
Weight:0.75 lbs.
Dimensions:0.8" x 5.8" x 8.8"
Customer Reviews
4 ratings
Good common sense
Published by Thriftbooks.com User , 17 years ago
We all forget the basics. The author reminds us in a comfortable reasy read that to be successful at anything, you must follow the basics.
A must buy for startups and small businesses
Published by Thriftbooks.com User , 18 years ago
As a small business owner, I found the teachings in this book to be very helpful. It is such a breath of fresh air to see it recognized that the customer is so important, and not just for that first sale, but in building a lasting relationship. I have recommended this book to all my friends, and will continue to do just that. It is that good.
A must for growing your business
Published by Thriftbooks.com User , 19 years ago
The basis for Dale and Ben's business system is the customer. In this day it is a pleasure to see a book on business that stresses the customer and caring about the cusomer's values. This is a must read for anyone who wants to grow their business; whether a real estate sales person or the CEO of a large corporation. The following quote from the book should be lesson 101 for all sales training programs... "If you are interested in the customer as a person rather than just a sale you'll naturally ask questions" Don Brady Branch Vice President Coldwell Banker Residential Brokerage Fair Oaks, Virginia
Buy The Book!!!
Published by Thriftbooks.com User , 19 years ago
Finally a business book with a message for the ages. The Golden Circle Secrets are out. Dale and Ben teach us all what it means to be human and profitable at the same time. If this book is not being taught at Harvard Business School... it should be. I for one want our corporate leaders of tommorrow to start their careers with this premise in mind. Bravo Midgleys!!! I anxiously await your next volume. Kirk Miller Vice President Buasiness Development Weichert Real Estate Affiliates Inc.
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