Golden Circle Secrets: How to Achieve Consistent Sales Success Through Customer Values & Expectations

We all forget the basics. The author reminds us in a comfortable reasy read that to be successful at anything, you must follow the basics.

As a small business owner, I found the teachings in this book to be very helpful. It is such a breath of fresh air to see it recognized that the customer is so important, and not just for that first sale, but in building a lasting relationship. I have recommended this book to all my friends, and will continue to do just that. It is that good.

The basis for Dale and Ben's business system is the customer. In this day it is a pleasure to see a book on business that stresses the customer and caring about the cusomer's values. This is a must read for anyone who wants to grow their business; whether a real estate sales person or the CEO of a large corporation. The following quote from the book should be lesson 101 for all sales training programs... "If you are interested in the customer as a person rather than just a sale you'll naturally ask questions" Don Brady Branch Vice President Coldwell Banker Residential Brokerage Fair Oaks, Virginia

Finally a business book with a message for the ages. The Golden Circle Secrets are out. Dale and Ben teach us all what it means to be human and profitable at the same time. If this book is not being taught at Harvard Business School... it should be. I for one want our corporate leaders of tommorrow to start their careers with this premise in mind. Bravo Midgleys!!! I anxiously await your next volume. Kirk Miller Vice President Buasiness Development Weichert Real Estate Affiliates Inc.