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McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed-- Golden Arches East argues that McDonald's has largely become divorced from... Read Full Overview

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--Golden Arches East argues that McDonald's has largely become divorced... Read Full Overview

For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently... Read Full Overview