Going Global: Enterprise 02.02

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Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers,...

Format:Paperback

Language:English

ISBN:1841123161

ISBN13:9781841123165

Release Date:April 2002

Publisher:Capstone

Length:128 Pages

Weight:0.45 lbs.

Dimensions:0.3" x 5.0" x 7.7"

Related Subjects

Business Business & Investing Economics

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Going Global: Enterprise 02.02

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