Going for Gold!: A Complete Marketing Strategy for Speakers

If I could choose one book to recommend for those pursuing a speaking career it would be Going for Gold! A Complete Marketing Strategy for Speakers by Susan Sweeney, Cathleen Fillmore. This book is filled with practical suggestions whether you are just starting out or already an established speaker.Fillmore and Sweeney outline 10 key steps needed to turn your speaking into gold. Developing a promotional kit, working with bureaus, forming strategic alliances, and determining your fee structure are just a few of the topics covered. The second part of Going for Gold! A Complete Marketing Strategy for Speakers focuses on speakers using the Internet to meet their goals. The auuthors are Canadian and there are many Canadian resources normally lacking in most books on this topic. The strategies and many of the resources presented are viable for all speakers, but for those pursuing the Canadian market this book is a must buy.Carmen Leal, author of WriterSpeaker.com

This is the perfect book for those just beginning or already into their business as a speaker. Even those not in the speaking business can benefit from this book. This book gets into what companies look for in a speakers, what you should charge and how to be a great speaker. The second half is an excellent source for marketing online. Shows you what to do and what not do. A must have for speakers and non speakers alike!