Go It Alone: The Streetwise Secrets of Self Employment

Geoff offers some great insights into self employment. His light approach is refreshing but his points are on target. Self employment is not for the faint of heart and Geoff gives it to you straight, cutting throught the fluff to reveal the single most important attribute needed to be successful. A truly great read.Go It Alone: The Streetwise Secrets of Self Employment

I looked at many books when I was setting up my business but this was by far the best advice that I found and Geoff Burch's style of writing really helps to bring home the realities of running a business. I would recommend this book to anyone starting there own business as it will help guide you through some of the pitfalls, trials and tribulations and it does it in an informed and entertaining way

Another entertaining and informative book by Geoff Burch. Anyone looking to go it alone, whether it be starting your own business, consultancy, or even an online business, this book is for you. Geoff gives compelling evidence why anyone can succeed as an entrepenuer. In addition to very funny stories and anecdotes, the author shows you what you must consider before starting a business. He paints a vivid picture of what could be yours as you venture out on your own, as well as, giving strict warning to those who are not prepared! I highly recommend this to anyone who is looking for a "guidebook" for starting your own business. Brent Arnold - Psychology of Persuasion Licensee