Go Figure! New Directions in Advertising Rhetoric
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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the...
Format:Hardcover
Language:English
ISBN:076561801X
ISBN13:9780765618016
Release Date:December 2007
Publisher:Routledge
Length:336 Pages
Weight:1.35 lbs.
Dimensions:0.9" x 6.4" x 9.3"
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