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Hardcover Go Figure! New Directions in Advertising Rhetoric Book
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ISBN: 076561801X

ISBN13: 9780765618016

Go Figure! New Directions in Advertising Rhetoric

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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the...

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Format: Hardcover

Condition: New

$240.00
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