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Paperback Glocal Pharma: International Brands and the Imagination of Local Masculinity Book
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ISBN: 036759658X

ISBN13: 9780367596583

Glocal Pharma: International Brands and the Imagination of Local Masculinity

by , ,
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The Open Access version of this book, available at http: //www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license.



An exploration of how global pharmaceutical products are localized - of what happens when they become 'glocal' - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered...

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Format: Paperback

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