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Paperback Globalization, Sport and Corporate Nationalism; The New Cultural Economy of the New Zealand All Blacks Book

ISBN: 3039111140

ISBN13: 9783039111145

Globalization, Sport and Corporate Nationalism; The New Cultural Economy of the New Zealand All Blacks

Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone...

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Format: Paperback

Condition: New

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