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Hardcover Global Perspectives in Cross-Cultural and Cross-National Consumer Research Book
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ISBN: 1560247371

ISBN13: 9781560247371

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs...

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Format: Hardcover

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