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Paperback Global Marketing Book
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ISBN: 1292251808

ISBN13: 9781292251806

Global Marketing

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Format: Paperback

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Book Overview

Learn and develop essential skills around core global marketing strategies.

Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers all around the world.

This textbook is ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who...

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Business Business & Investing Economics

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