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Paperback Global Marketing Research Book
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ISBN: 9351507505

ISBN13: 9789351507505

Global Marketing Research

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Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.
This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments...

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Format: Paperback

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Business Business & Investing Economics

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