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Paperback Global Marketing Management Book
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ISBN: 0199609705

ISBN13: 9780199609703

Global Marketing Management

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Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It...

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Format: Paperback

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Business Business & Investing Economics

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