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Business & Investing Books > Marketing & Sales Books
Hardcover Global Marketing: Foreign Entry, Local Marketing, and Global Management Book
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ISBN: 0073381012

ISBN13: 9780073381015

Global Marketing: Foreign Entry, Local Marketing, and Global Management

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Format: Hardcover

Condition: Very Good

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Book Overview

Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson... This description may be from another edition of this product.

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Global International Business Marketing Multilevel

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