Global Marketing: Foreign Entry, Local Marketing, and Global Management

by Johny Johansson and Johny K. Johansson

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Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0073381012

ISBN13:9780073381015

Release Date:November 2008

Publisher:Irwin/McGraw-Hill

Length:662 Pages

Weight:3.70 lbs.

Dimensions:1.2" x 8.5" x 10.9"

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Global International Business Marketing Multilevel

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Global Marketing: Foreign Entry, Local Marketing, and Global Management

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