Global Marketing

As an international trade specialist, I must speak to 5-10 firms on international trade issues each day, and regularly deal with 20-30 firms actively engaged in entering and expanding into global markets. Global Marketing by Richard Sandhusen is one of the most effective tools in counseling these firms on global marketing; I especially appreciate the way the author fuses together broad concepts of international marketing with a realistic case study used throughout the book. Richard Swanson Manager, Los Angeles Office The Commercial Service U.S. Dept. of Commerce