Global Marketing
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Book Overview
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0132719150
Release Date:January 2012
Publisher:Pearson College Div
Length:568 Pages
Weight:2.50 lbs.
Dimensions:11.0" x 1.0" x 8.5"
Customer Reviews
5 ratings
great book
Published by Thriftbooks.com User , 15 years ago
This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with shipping. Can't complain a $140 savings.
i was pleased
Published by Thriftbooks.com User , 16 years ago
i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Informative
Published by Thriftbooks.com User , 16 years ago
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Book Purchase
Published by Thriftbooks.com User , 16 years ago
Book came in great time and was in the condition they said it was in. 5 stars.
Great BooK!
Published by Thriftbooks.com User , 17 years ago
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
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