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Paperback Global Management [German] Book
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ISBN: 3642647154

ISBN13: 9783642647154

Global Management [German]

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Die Rahmenbedingungen des Wirtschaftslebens haben sich grundlegend ge ndert. Die Wirtschaftsr ume werden immer gr er, Zollschranken fallen, Weltmarken erreichen eine immer gr ere Bedeutung, supranationale Zielgruppen mit einem sehr hnlichen Konsumverhalten entstehen. Nicht nur von den multinationalen Unternehmen werden Internationalisierungsstrategien entwickelt und realisiert. Nationale bzw. l nderdifferenzierte Managementans tze werden duch globale...

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Condition: New

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Business Business & Investing Economics

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