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Paperback Global Latinas: Latin America's Emerging Multinationals Book
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ISBN: 1349305464

ISBN13: 9781349305469

Global Latinas: Latin America's Emerging Multinationals

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Format: Paperback

Condition: New

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Book Overview

Table of Contents Foreword Preface Acknowledgements Introduction: The emergence of the Global Latina Chapter 1: Leaders of Global Latinas - long-term planners and flexible visionaries Chapter 2: Brazil's 'national champions' - beyond privatization Chapter 3: Mexico's Global Latinas - betting on the US? Chapter 4: Business model innovation in Latin America - making the unusual usual Chapter 5: Latin America as a brand - hard sell and soft sell Chapter...

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Business Business & Investing Economics

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