Global Gold: Planning for Profits in Foreign Markets

As a university student, I stumbled on this book by Stanat which I classify as both a reference on local markets (from local marketers' perspectives) and a tool to help penetrate such markets. The book briefly discusses the forces in each local economy which play important roles in taking a business global, i.e. the government, mass media, customs, and prejudices. Though the chapters are quite short because of the sheer number of countries covered, Global Gold provides the important background information necessary for any international business endeavor.