Global Future: The Next Challenge for Asian Business
Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
Format:Hardcover
Language:English
ISBN:0470821302
ISBN13:9780470821305
Release Date:May 2005
Publisher:Wiley
Length:228 Pages
Weight:1.61 lbs.
Dimensions:1.5" x 6.5" x 9.3"
Customer Reviews
5 ratings
state-of-the art
Published by Thriftbooks.com User , 19 years ago
A great contribution. Illustrates how to build global firms that create value. Pragmatic, with interesting new insights from Asia. If you are a CEO, take up the challenge - use this book
a real breakthrough
Published by Thriftbooks.com User , 19 years ago
This volume provides dramatic insight into how Asian companies are developing their global strategies. Foreward looking and highly international, this volume privides breakthrough analysis and recommendations. I liked Samsung's case in particular.
Asian firms seek known brands to go global
Published by Thriftbooks.com User , 19 years ago
a very timely book. Lenovo, SAIC, Benq, TCL, CNOOC - they are all bidding for European or American firms. And they are right to do so. These deals will propel them on the forefront of international business.
Thoughtful, organized and impactful
Published by Thriftbooks.com User , 19 years ago
Global Future is a world-class book - an excellent guide to global strategy. While the argument is at times very dense and tightly written, it is also very clearly and succinctly put together for corporate executives to follow. The authors understand the real world - the complexities and challenges firms face when they address global opportunities. The author's treatment of global issues is not just worth the reading, but a book you will want to keep within reach from your desk.
Timely and provocative
Published by Thriftbooks.com User , 19 years ago
The authors give extraordinary insight into the challenging environment in which Asian business leaders operate today. Rigorously researched, this is the indispensable guide to corporate globalization.
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