Global Competitive Strategy
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Book Overview
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of...
Format:Paperback
Language:English
ISBN:0521367980
ISBN13:9780521367981
Release Date:July 2011
Publisher:Cambridge University Press
Length:306 Pages
Weight:1.45 lbs.
Dimensions:0.9" x 6.7" x 9.6"
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