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Paperback Global and Transnational Business: Strategy and Management Book
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ISBN: 0470851260

ISBN13: 9780470851265

Global and Transnational Business: Strategy and Management

by , , , et al.
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Book Overview

"Global and Transnational Business" - Jetzt erscheint das erfolgreiche Lehrbuch in der 2. aktualisierten und erweiterten Auflage.

Es diskutiert die turbulente Umgebung, in der internationale Unternehmen operieren und untersucht, welche Ansätze zur Strategiebestimmung und -implementierung geeignet sind.

Die Autoren analysieren die Kernthemen im Bereich Management und Koordination bei globalen Unternehmen und verbinden die theoretischen...

Related Subjects

Business Business & Finance Business & Investing Economics Entrepreneurship Exports & Imports International Management Management & Leadership Political Science

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