Global and Transnational Business: Strategy and Management

by George Stonehouse, Jim Hamill, David Campbell, et al.

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"Global and Transnational Business" - Jetzt erscheint das erfolgreiche Lehrbuch in der 2. aktualisierten und erweiterten Auflage.

Es diskutiert die turbulente Umgebung, in der internationale Unternehmen operieren und untersucht, welche Ansätze zur Strategiebestimmung und -implementierung geeignet sind.

Die Autoren analysieren die Kernthemen im Bereich Management und Koordination bei globalen Unternehmen und verbinden die theoretischen...

Format:Paperback

Language:English

ISBN:0470851260

ISBN13:9780470851265

Release Date:October 2004

Publisher:Wiley

Length:496 Pages

Weight:1.92 lbs.

Dimensions:1.0" x 6.7" x 9.6"

Related Subjects

Business Business & Finance Business & Investing Economics Entrepreneurship Exports & Imports International Management Management & Leadership Political Science

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Global and Transnational Business: Strategy and Management

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