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Business & Investing Books > Marketing & Sales Books
Paperback Global Alliances in Tourism and Hospitality Management Book
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ISBN: 0789008181

ISBN13: 9780789008183

Global Alliances in Tourism and Hospitality Management

by , ,
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Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances...

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